Marta Vasconcelos

Currently an Engineering Manager at SingleStore, where I lead a team of engineers focused on PLG and User Experience. Leveraging my design background and software engineering experience, my journey through software development led to a deep appreciation for user experience, frontend development, PLG, and developer tools, driven by my dedication to building top-notch products and the teams that ship them.

Recent Content

What PLG Actually Means for an Engineering Team

What PLG Actually Means for an Engineering Team

PLG is often discussed as a business strategy, but it changes everything about how engineers work. Here's what I've learned leading the PLG team at SingleStore.

What I Wish I Had Known About Frontend User Tracking

What I Wish I Had Known About Frontend User Tracking

Adding analytics to user interfaces is an often underrated challenge of building frontend web applications. In this talk, we'll go into the depths of having proper coverage for user analytics in frontend apps. The end goal is to maximize the potential of user data, as it is a very important part of the decision-making process for product development.

CityJS Athens 2024, Greece

What I Wish I Had Known About Frontend User Tracking

What I Wish I Had Known About Frontend User Tracking

Adding analytics to user interfaces is an often underrated challenge of building frontend web applications. In this talk, we'll go into the depths of having proper coverage for user analytics in frontend apps. The end goal is to maximize the potential of user data, as it is a very important part of the decision-making process for product development.

React Live Amsterdam 2023, Netherlands

Women in Tech

Women in Tech

Interview for Devmio blog under their diversity series.

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